Experience Thinking-Driven Reform and Explore Car Design in CCDIS Forum

China Car Design International Summit 2019 (CCDIS2019) jointly explored the current development trend of vehicle design represented by cars with the theme of "CAR DESIGN", and was successfully completed in Shanghai Automobile ·Innovation Port on November 11.

CCDIS Automotive Design Summit

More than 20 design elites of world-renowned enterprises, including Shao Jingfeng of SAIC, Okazaki Ryoji of Toyota, Luigi Giampaolo of Nissan, Sheva Zhu of facecar etc., were invited to carry out the keynote speech and dialogue and round-table interaction, and share their design philosophies and thoughts under the tremendous change trend of the industry.

Some guest speakers

Shao Jingfeng, Deputy Chief Designer and Global Design Director of SAIC Motor Technical Center

Shao Jingfeng, Deputy Chief Designer and Global Design Director of SAIC Motor Technical Center

Huang Bin, Deputy Chief Engineer of SAIC Motor Commercial Vehicle Technical Center / Executive Director

Huang Bin, Deputy Chief Engineer of SAIC Motor Commercial Vehicle Technical Center / Executive Director

Okazaki Ryoji, Executive Vice General Manager of Shanghai Branch, Toyota Automobile R&D Center

Okazaki Ryoji, Executive Vice General Manager of Shanghai Branch, Toyota Automobile R&D Center

Luigi Giampaolo, Deputy Director of Design of Nissan (Shanghai) Automobile Design Co., Ltd.

Luigi Giampaolo, Deputy Director of Design of Nissan (Shanghai) Automobile Design Co., Ltd.

Chang Bing, Vice President and General Manager of Design Center of Zhejiang Hezhong New Energy Automobile Co., Ltd.

Chang Bing, Vice President and General Manager of Design Center of Zhejiang Hezhong New Energy Automobile Co., Ltd.

Sheva Zhu, the Experience Innovation Director of facecar, was invited as a guest speaker to attend and shared facecar's story about car design with the core strength of experience thinking from the design perspectives of the inside of the car multichannel user experience, outside of the car multiple-contact user experience, and auto show multi-interaction experience.

Sheva Zhu, Founder & Experience Innovation Director of facecar

Sheva Zhu, Founder & Experience Innovation Director of facecar

facecar service content

facecar began to enter the automobile industry by the end of 2013, and focused on the whole smart experience design with the experience thinking, from HMI design, intelligent cockpit design, digital e-commerce platform design to experience and evaluation of HMI products. Team members work together and make ongoing efforts to assist automobile enterprises to create perfect works and in-car experience.

Partial works - displaying HMI design works intelligent cockpit cases

facecar HMI design works

HMI design works

facecar Smart cockpit case

Smart cockpit case

facecar Internet of Vehicles APP experience design works


Internet of Vehicles APP experience design works

Setting up of simulation evaluation bench

Setting up of simulation evaluation bench

In the past six years, team members have kept the experience thinking firmly in mind, applied it throughout the design, redesigned products from the perspective of reviewing products driven by the experience thinking, and constantly brought this design thinking to traditional auto factories and new energy vehicle manufacturers.

Except for the keynote speech, the Forum also sets up the exhibition area outside, and displays design renderings and models of numerous designers. As the brand cooperative partner of this event, facecar also displays the holographic images and window interaction demo independently researched and developed by its team, attracting lots of vehicle enterprises and designers to visit and experience.

Design works in Forum exhibition area

Design works in Forum exhibition area

Holographic laser projection demo of facecar Holographic laser projection demo of facecar

Holographic laser projection demo of facecar

Window interactive demo of facecar

Window interactive demo of facecar

Design is redefining and changing the future city life. facecar devotes itself to change the future trip mode by design and joins hands with numerous designers to create a better future.


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