facecar Telematics Experience Innovation Salon: HMI Innovation Design Trends

On August 20, the "facecar Telematics Experience and Innovation Salon: HMI Innovation and Design Trends" organized by facecar was successfully held in Beijing Tsinghua Park. With the theme of automotive digitalization trend and HMI innovation design, this salon activity centered on the discussion of digital dashboard, in-vehicle entertainment system, HMI human-computer interaction and other professional topics, and invited experts from FAW Group, Chery Automobile, CarVoice, AutoNews, AutoNews, AutoNews, Gaoder Software, and SGM, etc., to share their experiences and views on the spot. facecar, as a leading experience innovation consulting company, hosted the event to build a digital ecosystem for automotive industry. As a leading experience innovation consulting company in China, facecar organizes this Telematics event with the intention of building an automotive digital ecosystem, sharing experience innovation concepts and methods with peers and partners in the automotive industry, and advancing the development process of Telematics innovation.

With the gradual increase in demand for in-vehicle services such as automotive information, entertainment applications, and in-vehicle socialization, the center HMI design is faced with the challenge of experience innovation. facecar's Director of Experience Innovation, Mr. Zhu Jiaming, mentioned in his opening speech that in order to avoid homogeneous product design, automotive brands need to focus on the characteristics of their own automotive brands, refining the brand's DNA, the user's consumption concepts, regional differences, and living habits, and offering diversified and personalized products to automotive consumers. Automotive consumers to provide diversified and personalized products, explaining the trend, process, design methodology, and innovation ideas of automotive HMI experience innovation.

HMI experience innovation, although concentrated in the car end, the actual relationship between the car and the car, the car and the people, the car and the mobile, the car and the network, the car and the business between the combination and conversion, and behind the various connections is easy to be ignored behind a variety of invisible value chain, such as user data, owner demand, marketing path, etc., are car digitalization of the potential value of the car after the development of the car terminal products of the very promising.

At the meeting, the sharing guests also interpreted the methods, technologies and trends of automotive digital HMI innovation from different perspectives, including "Evaluation of User Feeling in HMI Design", "Sharing of Cloud Voice Interaction Technology", "HMI Design Evaluation and Trends", etc., as well as practical innovation case sharing. HMI design evaluation and trends", as well as actual innovation cases.

In the automotive hardware and software combination is more mature today, the human-machine interface technology is also full of challenges, including user research, interaction, development, project applications, such as the close cooperation of different companies or teams will make the future of the automotive HMI to become a new interactive information center in daily life, to build a digital automotive application platform in line with the future development trend.