From the brand strategy to the design, connect the online and offline omni-channel user experience, introduce service experience design into the automobile industry, help enterprises to penetrate user and brand interactive experience with more acute and perspective experience strategy and to find the service innovation space with the biggest commercial value, and provide a wonderful travelling experience for users.
We extract the real feedback data of user tests and provide a precise direction of design, by user interviews, user researches, data mining, and summary and analysis.
We provide service system planning, service structure and process analysis, and ecological service scene layout, stand in users' shoes to create a seamless connection and a switch-smooth and immersed experience.
We refine product characters by exploring the enterprise culture and analyzing and digging the brand connotation, and build a cross-platform brand system to make the design reflected the brand connotation more accurately, finally increasing the brand competitiveness, strengthening users' cognition and reliance on the brand.
Through the new exploration to the concept to design the interaction framework of service experience, the concrete interactive prototype, visual style definition, and concrete visual interface to create an unassailable brand service experience.
SITECH brand service design The SITECH brand service consultation made by us involves the brand strategy and design to offline space. The brand symbol -- tiny bear, we made for SITECH, is implanted into posters, apps, onboard HMI voice guide, and other online and offline material design, enhancing users' cognition on the brand, and we devote ourselves to shape a fine and rich omni-channel service experience.
Audi 4S store design research Audi brand experience hall creates an innovative and futuristic tech-world for experiencers. Vivid demonstration and funny interactive experience are applied to show the advanced technology of Audi to the public and transmit the brand spirit "Vorsprung durch Technik", enabling customers to feel the Audi brand in all directions after entering the hall.
Omni-channel service experience design Based on the experience of thinking, we explore the connection between space and user, seek the relation between space atmosphere and people's interactive behavior beyond the product, via the online and offline scene experience design targeted at all users, finally build a fine, complete, smooth, and pleasant omni-channel experience collection for users, then help them create an unassailable ...
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